patented technology for acquiring viewer clickstream data from
digital set top boxes is combined with powerful processing and
analytic capabilities to provide real-time viewership information
from multiple regional headends. Because TargetTV measures a dense
population of set top boxes in each region even the lowest rating
call signs have significant measurable audiences.
The application can be easy
installed on all digital boxes on the system without costly truck
rolls. ViewMeter continually monitors the activities of all
set-top boxes on the network providing up-to-date information.